White-Label Landing Pages: Done-For-You vs DIY - Which is Right for You?

Building white-label landing pages yourself is absolutely possible. But let's be honest about what it requires.

Time Investment:

Expect to spend 40-100+ hours getting everything set up: - Learning the tools and platforms: 10-20 hours - Strategy and planning: 5-10 hours - Design and copywriting: 15-30 hours - Technical implementation: 10-25 hours - Testing and optimization: Ongoing

Skills Required:

You'll need to develop competency in: - Conversion-focused copywriting - Landing page design principles - Marketing automation - Analytics and tracking - Basic technical implementation

True Cost:

Beyond your time, expect these expenses: - Software tools: $100-500/month - Templates or themes: $50-300 one-time - Training courses: $200-2000 - Stock photos/assets: $50-200

DIY Works Best When:

• You enjoy learning new marketing skills
• You have 10+ hours per week available
• Your budget is tight but time is flexible
• You want hands-on control of everything
• You're comfortable with a learning curve

With a done-for-you service, experts handle the implementation while you focus on your business.

Time Investment:

Minimal—typically 2-5 hours total: - Initial strategy call: 30-60 minutes - Providing business information: 1-2 hours - Review and feedback: 1-2 hours

What's Included:

A good done-for-you service provides: - Complete strategy development - Professional copywriting - Custom design (not templates) - Technical implementation - Integration with your systems - Testing and quality assurance - Ongoing optimization

• Custom design that differentiates your brand
• AI qualification filters tire-kickers automatically
• Done-for-you setup with no learning curve
• Analytics and optimization included

True Cost:

Higher upfront, but often lower total cost when you factor in: - Your time value - Faster time to results - Higher conversion rates - Reduced trial-and-error - Ongoing support included

Done-For-You Works Best When:

• Your time is more valuable than money
• You want professional results fast
• You prefer to focus on your core business
• You don't want to manage software/tech
• You value expert guidance and optimization

Let's compare the two approaches across the factors that matter most.

Speed to Launch:

Quality of Results:

Ongoing Effort:

Cost Comparison:

When comparing DIY vs. done-for-you, most people only look at the obvious costs. Here's what they miss.

Hidden DIY Costs:

1. **Opportunity Cost**
2. What could you be doing instead of learning marketing tools? If your time is worth $200/hour, 50 hours of DIY work = $10,000 in opportunity cost.

1. **Suboptimal Results**
2. A page that converts at 2% instead of 6% doesn't just mean fewer leads—it means 3x more expensive leads. Over time, this adds up to tens of thousands in wasted ad spend.

1. **Delayed Results**
2. Every week you spend building is a week you're not generating leads. If each week of delay costs you 10 potential customers...

1. **Mistakes and Rework**
2. First-time implementations rarely work perfectly. Budget for do-overs.

Hidden Done-For-You Costs:

1. **Dependency**
2. You may rely on the agency for future changes.

1. **Finding the Right Partner**
2. Time spent vetting agencies has a cost too.

1. **Communication**
2. Some time investment is still required for feedback and approval.

Use this framework to decide which approach is right for you.

Choose DIY If:

✓ You genuinely enjoy marketing and want to learn ✓ You have 10+ hours/week to dedicate to this ✓ Your budget is under $2,000 total ✓ Speed to market isn't critical ✓ You're comfortable with trial and error ✓ You want complete control over everything

Choose Done-For-You If:

✓ Your time is better spent on your core business ✓ You want professional results quickly ✓ You can invest $3,000+ for proper implementation ✓ Speed to market matters for your business ✓ You prefer expert guidance over learning everything yourself ✓ You want ongoing optimization and support

The Hybrid Approach:

Some businesses start with done-for-you to get a strong foundation, then learn to make minor updates themselves over time. This combines the best of both worlds.

We obviously have a bias—we're a done-for-you service. But here's our honest take:

DIY makes sense for: - Solopreneurs with more time than money - Marketing professionals who want hands-on experience - Businesses testing a new offer before investing

Done-for-you makes sense for: - Established businesses with consistent revenue - Business owners who should focus on sales and operations - Companies that need results quickly - Anyone who's tried DIY and gotten stuck

The Worst Choice:

The absolute worst choice is analysis paralysis—spending months deciding without taking action. Whether you go DIY or done-for-you, the important thing is to move forward.

AI-powered lead qualification reduces wasted sales calls by 50%

Our Offer:

If you're leaning toward done-for-you, book a free strategy call. We'll review your situation and tell you honestly whether we're a good fit.

If DIY makes more sense for you, we'll tell you that too. And we're happy to point you toward resources that will help.