The Complete E-commerce Landing Pages Checklist for 2025

Before you build anything, make sure your strategy is solid.

• ○Ideal customer profile documented
• ○Pain points clearly identified
• ○Buying triggers understood
• ○Competitive landscape analyzed
• ○Pricing strategy validated

• ○Unique value proposition defined
• ○Key differentiators identified
• ○Brand voice established
• ○Core messaging documented
• ○Proof points gathered

• ○Conversion rate targets set
• ○Lead volume goals defined
• ○Quality criteria established
• ○ROI expectations documented
• ○Timeline for results set

Your design can make or break conversions. Check every box.

• ○Clear, benefit-focused headline
• ○Compelling subheadline
• ○Professional, relevant imagery
• ○Scannable content structure
• ○Single, clear call-to-action
• ○Social proof visible above fold
• ○Trust signals present

• ○Page loads in under 3 seconds
• ○Mobile-responsive design
• ○Easy-to-read typography
• ○Sufficient white space
• ○Logical content flow
• ○No broken links or images

• ○Primary CTA stands out visually
• ○CTA copy is action-oriented
• ○Form is as short as possible
• ○Form labels are clear
• ○Error messages are helpful
• ○Success state is satisfying

The behind-the-scenes elements that make everything work.

• ○SSL certificate installed
• ○Mobile-friendly (passes Google's test)
• ○Page speed optimized
• ○No console errors
• ○Proper meta tags set
• ○Canonical URLs configured

• ○Google Analytics 4 installed
• ○Conversion goals configured
• ○Event tracking implemented
• ○UTM parameters documented
• ○Heat mapping installed (optional)
• ○Session recording set up (optional)

• ○Forms connected to CRM
• ○Email automation linked
• ○Calendar booking integrated
• ○Notification systems working
• ○Data flowing correctly

Make sure you're capturing the right information to qualify leads effectively.

• ○Budget qualification included
• ○Timeline questions asked
• ○Decision-maker identified
• ○Need/fit assessed
• ○Urgency level captured

• ○Form fields optimized
• ○Multi-step form considered
• ○AI chatbot evaluated
• ○Phone qualification process defined
• ○Disqualification criteria clear

• ○Hot leads go to sales immediately
• ○Warm leads enter nurture sequence
• ○Cold leads receive value content
• ○Unqualified leads handled appropriately

Automation turns leads into customers while you sleep.

• ○Auto-response email configured
• ○Response time under 5 minutes
• ○Personalization included
• ○Next steps clearly communicated
• ○Team notifications working

• ○Welcome sequence created
• ○Value-add content prepared
• ○Cadence appropriate (not too frequent)
• ○Personalization tokens working
• ○Unsubscribe option included

• ○Cold lead re-engagement sequence
• ○Win-back campaigns planned
• ○Re-engagement triggers defined
• ○Sunset policy for inactive leads

Continuous improvement is how you stay ahead.

• ○Weekly metrics review scheduled
• ○Monthly full-funnel analysis planned
• ○Quarterly strategy review on calendar
• ○A/B tests documented and tracked

• ○Headlines (highest impact)
• ○CTA copy and design
• ○Form length and fields
• ○Page layout and structure
• ○Offer and value proposition

• ○All processes documented
• ○Login credentials secured
• ○Team training completed
• ○Handoff procedures clear